[00:00:00] Caroline: Welcome to Growing Steady, the show where we help online creators like you build a calm business, one that's predictable, profitable, and peaceful. We're your hosts, Jason and Caroline Zook, and we run Wandering Aimfully, an unboring business coaching program, and Teachery, an online course platform for designers. Join us each week as we help you reach your business goals without sacrificing your well being in the process. Slow and steady is the way we do things around here, baby.
[00:00:29] Jason: All right, cinnamon rollers, that's you. Let's get into the show.
[00:00:37] Caroline: Hi, everybody.
[00:00:38] Jason: Back in the pod saddle.
[00:00:40] Caroline: Usually it's Jason who speaks first, so that probably caught you off guard, didn't it?
[00:00:43] Jason: Whoa. You didn't even know.
[00:00:44] Caroline: Just jumped in.
[00:00:45] Jason: You didn't even know what was going on.
[00:00:47] Caroline: Jumped in with a really cool, hi, everybody.
[00:00:50] Jason: Just to catch everybody up, quick preamble updates. I did have a successful birthday in Lisbon.
[00:00:55] Caroline: Congratulations.
[00:00:56] Jason: We went to a hotel that has been my list for a while that is like this... It's like the way I've been describing is like James Dean meets Andy Warhol, which is not really my vibe. That's like, I don't own a leather jacket.
[00:01:06] Caroline: I... I also think you don't know a lot about those people, which is very funny.
[00:01:10] Jason: Yeah, I do. Yeah. Like, James Dean is like, rides motorcycle, leather jacket in the desert. Yeah, that's his vibe.
[00:01:18] Caroline: Okay. Yeah.
[00:01:19] Jason: Smoking Marlboros. Right. Andy Warhol, bit of an eccentric. Love some art deco furniture in his life, but also like just kind of like vibrant splashes of colors all over the place.
[00:01:30] Caroline: Pop art, yes.
[00:01:30] Jason: Pop art. Those two had a baby.
[00:01:32] Caroline: You're right.
[00:01:33] Jason: Okay, say it again into the microphone.
[00:01:35] Caroline: It's just usually...
[00:01:36] Jason: Say it again into the microphone.
[00:01:37] Caroline: You're right. Usually you don't reference, like, historical figures, like, in any way, shape or form or like...
[00:01:42] Jason: Well, typically I do it.
[00:01:42] Caroline: Cultural figures.
[00:01:43] Jason: I do it incorrectly on purpose.
[00:01:45] Caroline: Okay.
[00:01:46] Jason: You know, so I'll talk about, like, the great new deal and like, I don't know what that is. Or the green new deal or the big new deal. I don't know what those things are. And I just throw them out there randomly, you know. Anyway.
[00:01:57] Caroline: Sidebar about some of the new deals on the table.
[00:02:00] Jason: Many deals. Any Shopify deals? We had fun staying at this hotel. I think the hotel worked out perfectly. I would go back to that hotel.
[00:02:09] Caroline: I thought it was great.
[00:02:09] Jason: For sure. And we, for last year's birthday, we stayed at the wine hotel. Right. And so there was. It's literally...
[00:02:18] Caroline: Totally different vibe.
[00:02:19] Jason: Very different vibe. Very much more like luxury, but, like, picture like a wine hotel. I guess, like, the easiest way to describe to somebody, but you're in a city, so... But, like, there's very much, like, ornate things everywhere. Anyway, between the two, I was asking this when we were leaving. Which would you go back to?
[00:02:36] Caroline: Either one.
[00:02:36] Jason: But you had to pick one. You have to choose.
[00:02:39] Caroline: Okay, probably the loft one.
[00:02:42] Jason: That's interesting, because that was one I had to really talk you into to get to. But I will say in your defense...
[00:02:47] Caroline: The photos.
[00:02:48] Jason: Horrible photos. They have horrible photos on their website. They're all dark. They're way too moody.
[00:02:53] Caroline: The place is dark to be fair.
[00:02:54] Jason: I know, but you can, you can bump up some exposure these days. Like, cameras...
[00:02:58] Caroline: Get there and they be like, this is so dark.
[00:03:00] Jason: No, but you just do a vignette. All you got to do is just put a vignette around the photos and you're fine.
[00:03:04] Caroline: Vignette filter.
[00:03:05] Jason: That's all you got to do.
[00:03:06] Caroline: Oh, God. Remember Instagram filters? Remember?
[00:03:09] Jason: The early ones.
[00:03:09] Caroline: The vignettes?
[00:03:10] Jason: Yeah. Remember that I... When I told you that story that I heard on a podcast that now I can't remember fully where one of the early filter names was named after a dog? Like...
[00:03:21] Caroline: Yeah. Oh, I forget what it was.
[00:03:23] Jason: I think it was on... Anyway. Doesn't matter. Not a part of things. The Lisbon birthday was a success. The two large takeaways for me. Thank you for asking what my favorite parts were. Besides, obviously spending time with my wife was Uber Eats-ing the cookies that I love.
[00:03:38] Caroline: You love those cookies.
[00:03:39] Jason: They're just delicious. They're fantastic.
[00:03:40] Caroline: So much sugar in them.
[00:03:42] Jason: 100%. It's just...
[00:03:43] Caroline: They're great flavors.
[00:03:44] Jason: Yeah, they're very good. They come in, like, pistachio and red velvet. And usually I'm not a big, like, flavor person, but they just do such a good job. And then the other fun thing was the Mexican restaurant that we went to called Carnal.
[00:03:55] Caroline: Yeah.
[00:03:56] Jason: That has also been on our list to visit, and it won a bib gourmand, which is like the step below getting a Michelin star. This is for all our Frou Frou eaters who listen to this podcast. And it lived up to the hype to me.
[00:04:08] Caroline: The flavors, incredible.
[00:04:09] Jason: Really good.
[00:04:09] Caroline: Also, one of my favorite things, especially when we go to Lisbon, is because people immediately clock us as visiting, obviously.
[00:04:15] Jason: Yes.
[00:04:16] Caroline: Tourists. And then when we speak a little bit of Portuguese, they are caught off guard.
[00:04:20] Jason: Yeah.
[00:04:20] Caroline: And then we tell them that... because they... then they usually ask, where do you live? Expecting us to stay the States. And we say, Lourinhã, which is our little town. And then they look very confused and...
[00:04:30] Jason: So confused.
[00:04:32] Caroline: We get to have this wonderful conversation about why we moved to Lourinhã because that is always everyone's follow up question because it's such a sleepy town. People are like, why do you live there? And then it immediately, like, ingratiates... Is that the right word? Anyway, it immediately like, yeah, I don't think that's the right use of that word, but it just...
[00:04:48] Jason: How about connects?
[00:04:49] Caroline: Connects us to the person asking. And then do you remember our, like, server was just so happy?
[00:04:56] Jason: Yes.
[00:04:56] Caroline: To talk Portuguese with us and we were making jokes and it was fantastic.
[00:05:00] Jason: Had he even, like, pulled up a map just to, like, see where we were?
[00:05:03] Caroline: Lourinhã? He was like, I thought my dad was from Lourinhã. And he was like, no, he's from, like, that's how small our town is, is this guy thought his... And that's how many...
[00:05:11] Jason: Like, wouldn't you know where your dad's from? Like, I think you would know.
[00:05:14] Caroline: That's how many small towns there are in Portugal.
[00:05:15] Jason: Yeah. He confused it with something else.
[00:05:17] Caroline: But we were like, no, by Peniche. He's like, oh, by Peniche. Okay.
[00:05:21] Jason: Yeah. But yeah, it was a successful trip. A very enjoyable city to just bop into. But again, like two days, then we're just happy to, to leave because it's... it's very busy.
[00:05:29] Caroline: Yes. And yeah, we... I don't think we talked about this on the podcast, but definitely things kind of culminated. We... we go, we have this like, tornado of timing, like twice a year where just like a bunch of things happen at one time. And it gets very overwhelming for the easily overwhelmed among us. I'm not gonna say who that person is obviously.
[00:05:48] Jason: No one is able to know.
[00:05:49] Caroline: And so I was getting pretty overwhelmed where it was like, we'd had both of our moms visit and then we were trying...
[00:05:55] Jason: Not at the same time, but close enough.
[00:05:56] Caroline: Close enough. Only a week in between, just FYI, one week in between moms is just not enough weeks.
[00:06:01] Jason: Not enough. You need more weeks.
[00:06:03] Caroline: And then we had launch stuff and then we were doing Instagram reels, and then it was your birthday and it was like all culminating at one time. And then like all these life admin things with like the pregnancy and doctor's appointments. And I was just like, this is too much. And to your credit, you also are always very good about being like, hey, it's okay. Like, let's just like, focus on what's important here. And so I think the Lisbon trip was a really good reminder to just, like, strip things away, step back, take the break that I needed, which I did. I had to took a couple of days off of my daily Instagram thing, which was just, like, a personal commitment, but it was very important to do that. And I'm glad we did, because I feel much more refreshed and in control of our schedule right now.
[00:06:49] Jason: Yeah. And I think part of what is making us feel a little bit of the overwhelm, too, is we went and toured the hospital where you were going to give birth.
[00:06:58] Caroline: Yeah.
[00:06:59] Jason: I mean, we're gonna give birth, but I'm not doing much. And that, I think, made it really jump into, like, the reality.
[00:07:05] Caroline: Yeah. And it's just these... these weeks have been flying by. These past, like, four to eight weeks, the time just started, like, really ramping up, and I just felt like I had all this time in the world to, like, build out the nursery and, like, get ready and do all this research and... And it's just because of visitors and work and everything. It has felt like, oh, no. Like, time is slipping away. And it's great on the one hand, because I'm like, wow, this pregnancy is going by fast. On the other hand, and, like, you know, every week that goes by, I'm like, oh, it's one week closer to, like, the fun part, which is, like, we get to meet her, but the other part is, like, you know, there's still so much that you want to do to prepare.
[00:07:44] Jason: Yeah.
[00:07:44] Caroline: And I think the way that we have planned it is smart. Like, by the time the launch is over, we'll still have, like, a month and a half to really...
[00:07:51] Jason: Yeah. Which will be, like, the end of June.
[00:07:52] Caroline: Nest, and, you know, fully prepare, and we're doing all the things.
[00:07:57] Jason: Listen, we did the most important thing so far. More important than visiting the hospital, more important than the anatomy scan to make sure our baby had two hands, two feet, two legs, two arms, two eyes. What's the most important thing that we just accomplished the other day?
[00:08:09] Caroline: We bought the stroller.
[00:08:10] Jason: We bought the stroller.
[00:08:11] Caroline: We do. We have nothing for the baby except for the stroller.
[00:08:14] Jason: There's not an item in the baby's room. Not an item.
[00:08:17] Caroline: Except for the, like, four or five gifts we have received, which is sweet.
[00:08:20] Jason: Not a piece of furniture. Just is a blank room.
[00:08:23] Caroline: We're gonna just put the box of the stroller in the room so we feel...
[00:08:26] Jason: 100%. I'm actually just gonna set it up in the room, and then maybe you can push me around in it, because we did get one that's like kind of off roadish so that because we live, we live in a very like hilly, cobblestone, gravelly area. So we needed to do that. And there's tons of good versatile uses for I think a more off road one around our house. And then we'll have a little travel when we go into, say, Lisbon or something like that.
[00:08:50] Caroline: Say Lisbon.
[00:08:50] Jason: Okay, let's get into this, this episode. So we were chatting about what we wanted to chat about in this podcast and obviously, you know, there we're leading up to this launch as of recording this right now, but there are plenty of things that we're saying in other places and other things about that. And I thought it would be exciting to kind of dig in a little bit further on like what we're doing in 2026. Our focus for Wandering Aimfully is shifting from we're doing monthly coaching calls every month to teach on a topic to going back to building tools and apps and things and actually like marketing and promoting. And it's not so much going to be like a, you know, learn how to do what we're doing community, although I think that will happen very naturally. Uh, it's going to be a watch us build this thing, learn some of the things we're doing, but then also we're building this thing for you as our community members and you all get to use it at no cost. And then on the other side of that, we need to make money. We are going to then sell those tools as well.
[00:09:50] Caroline: I think it's such a win win because like I said, you get both things. So the first one is you get the value out of the actual tools we're building and, you know, all of these AI tools are now existing where we can kind of supercharge our workflows. But again, for what purpose? That's so that we can live more, not just be more efficient and work more. So on the one hand you get the tools, but then also I do think that this is a whole new area of online business that is opening up to people that have never had that ability before. Like the idea of building a software company or a startup company. I feel for a lot of more lifestyle entrepreneurs was not the route that they wanted to go because they didn't want to manage developers and they didn't want to do all stuff. Now this is becoming much more accessible to just a solo and small teams.
[00:10:40] Jason: Yeah.
[00:10:41] Caroline: And so I think that the meta aspect of learning how we're using those tools, how we're building these businesses, what ideas resonate is very valuable as well.
[00:10:52] Jason: Yeah.
[00:10:52] Caroline: Because you not only get the tool, but you also get this whole new opportunity for how you could potentially make money in your business. So I'm very excited about that. And so you thought it would be fun to just... We have not... I want to be very clear. Jason and I have not sat down and talk about, like, all the ideas of the things we want to build next year because we're focused on the here and the now. But he did say, I think it would be fun to just do a podcast episode where we bring three ideas.
[00:11:16] Jason: Yes.
[00:11:17] Caroline: And we just talk about what it would be fun to make. And so I'll be honest with you, I just thought about these this morning.
[00:11:23] Jason: Yeah. I mean, this is... Again, I think it's fun just to share the process of even the very early versions of, like, the ideas that come to you because then you, you hear someone be like, sharing these ideas and you go, oh, well, like, those aren't fantastic ideas. It's like, yeah, that's how all ideas start.
[00:11:38] Caroline: Exactly.
[00:11:38] Jason: They start out ugly, they start out not well formed, but they lead to other things. And so, yeah, I think in this episode we're each going to share three ideas of what we could possibly work on next year. And the other person doesn't know what those ideas are. Now, we may have mentioned these in passing before. Like, you're gonna know two of mine because I've already talked to you about them in previous conversations. But I think it'll be fun for the listeners to hear us chat about these ideas. Maybe beat em up a little bit, just not in like a takedown kind of way, but just like, oh, like, how are you thinking about this? Or like, you know, how do you...?
[00:12:12] Caroline: Okay, so that was my next question is what are we allowed to...?
[00:12:15] Jason: Yeah.
[00:12:15] Caroline: We can probe them a bit.
[00:12:16] Jason: Think about this like it's a one round boxing match. Like, the idea is that no one's going to really win after the first round because it just takes more rounds to win. But this is like, it's just in jabs, like, we can kind of like jab at each other and be like, oh, hey, what's up? We're sparring. Oh, what's going on?
[00:12:30] Caroline: That's totally different now.
[00:12:31] Jason: And then once it's a belt and it's fully gold and the other person has to bow down to their greatness.
[00:12:37] Caroline: Perfect. I literally just thought of two more ideas where I'm sitting here. So three is going to be hard for me. I had seven on my list.
[00:12:42] Jason: Well, you could. You could rapid fire the other ones at the end.
[00:12:45] Caroline: Okay.
[00:12:46] Jason: So if anyone wants to listen to all of the ideas, you're going to have to listen all the way to the end. But we're going to go back and forth here. So if you want to start off with your first idea.
[00:12:53] Caroline: No. No.
[00:12:54] Jason: Okay.
[00:12:55] Caroline: Before we get into the ideas.
[00:12:56] Jason: Sure.
[00:12:56] Caroline: Can you tell everybody what vibe coding is?
[00:12:59] Jason: Fine.
[00:12:59] Caroline: Because we haven't...
[00:13:00] Jason: Yeah, yeah. You have such a hard time with these. No, no.
[00:13:03] Caroline: I don't.
[00:13:04] Jason: You do, though.
[00:13:04] Caroline: I don't.
[00:13:05] Jason: With these, like, new terms that pop up, like AI agents. You're like, please explain what AI agents is to me.
[00:13:10] Caroline: You know what my problem is? People don't have a shared definition and they misuse it.
[00:13:16] Jason: They misuse it.
[00:13:16] Caroline: And it pisses me off. And I'm like, if we are going to come up with a whole new term, we all need to collectively agree what that term means, because otherwise it means nothing. So, yeah, that pisses me off. Okay. But I didn't prompt you with that so that you could explain it to me for the 11th time.
[00:13:30] Jason: Okay.
[00:13:31] Caroline: I did it...
[00:13:31] Jason: But I have explained it to you about 11 times.
[00:13:33] Caroline: Okay. Four at the most.
[00:13:36] Jason: All right, so vibe coding, you want me to explain it to the users? Yeah.
[00:13:40] Caroline: Can I be honest with you?
[00:13:40] Jason: For sure.
[00:13:41] Caroline: I know you're trying to get to the ideas.
[00:13:43] Jason: Yeah.
[00:13:43] Caroline: You're interrupting me a bit and I just want to finish my sentence.
[00:13:46] Jason: Okay, go ahead.
[00:13:47] Caroline: Okay, thank you. So the reason I brought it up to you is because vibe coding is something that people are going to start to, especially now that they hear it on this podcast, they... Especially people who listen to our podcast. Maybe they haven't been in the YouTube rabbit holes that we have been in. Maybe they are not on Twitter. Maybe they're not doing these things. And so they may not have heard this term. And now that they know what it is, they can look for it and they can understand that that's like kind of a little beacon to... If they're interested in these no code AI software tools, that is going to be your term to search.
[00:14:22] Jason: Yes. So vibe coding. And again, everybody takes this and goes in their own direction. The way that I fully see it is you sit down with a chat, like Lovable, like an AI coding chat, and it's a very relaxing, non intensive... Like when... when I think of like a developer working, a lot of times it's like they're in the code. It's so focused. It's difficult. You're writing lines of code, you're testing errors and whatnot. Vibe coding is the opposite of that feel. It's like I'm just leaned back in my chair, I'm typing into a chat. I'm saying, hey, make the boxes rounder. Hey, add a gradient background. Oh, buddy. It would be cool if you could flip this card if you click this button. And I don't even know how to do any of that. I'm just vibing. Like, I've got like my Synthwave playlist on and we're just out here just writing lines of code without writing lines of code. That is vibe code.
[00:15:11] Caroline: Thank you.
[00:15:11] Jason: So that's it. So anything that you're, you're making with a tool like Lovable. And if you have not checked out Lovable yet, you can absolutely check it out. You can start using it for free. We have an affiliate link if you want to use it, waim.co/lovable. And to me, it is just the most user friendly version of vibe coders right now. Vibe coding apps. So there's like Cursor, which I think is less vibe coding and more like you're a developer and it has AI built into it.
[00:15:37] Caroline: Okay.
[00:15:37] Jason: You have Bolt, which is kind of like similar to Lovable, but it doesn't do a lot of the like, easy version of things. Like I look at Bolt and Lovable as like Lovable is the Mac version, Bolt is the Windows version. They're not for those platforms, they're web based, so you can use them on anything. But it's just kind of how it feels.
[00:15:53] Caroline: How it feels.
[00:15:54] Jason: Yeah.
[00:15:54] Caroline: One is a little slicker.
[00:15:56] Jason: Exactly. So you're going to start to also hear terms like vibe marketing and things like that. Let's not get into that. Let's not talk about that. I don't even think that necessarily is yet a thing that's working and is viable. But like, we are vibe coding and like we have vibe coded multiple apps.
[00:16:10] Caroline: Okay, great. See, I think that is so helpful because again, people come to this podcast, learn new things, and this will now be a term that they can do more research on. I, I had notes here to talk about the audience that we maybe want to target for next year, but we can save that to the end if you wanted to.
[00:16:26] Jason: I think let's just, yeah, let's get to the ideas because I, I think when you see this episode, I know for me, as someone who's an avid podcast listener, give me to the, the stuff.
[00:16:35] Caroline: I understand.
[00:16:35] Jason: Yeah. So your first idea, ma' am. Round one. Ding, ding, ding. Let's go.
[00:16:40] Caroline: Okay, this is scratching an itch that I have, but I am mostly thinking of creators when I am thinking of audiences. And so I was thinking of a tool that helps you build out basically, results case studies for people in your program or clients that you've worked with or whatever. I think a pain point that a lot of people have is that they create these courses or programs or services to help people, and then they never follow up on the results that that person got. And we know that result is something that sells the most, right? And so we're notoriously bad at this. We... Yes, we send out surveys for people to give us testimonials. Yes, we see the results that people are getting because they post them in Slack all the time. But some creators do a much better job of, like, corralling all those things. So I envision, you know, someone targeting a creator who feels like us. Like, their feedback is really scattered. They have, like, random folders of testimonial screenshots, and they never follow up with their course, you know, finishers. Let's just take the course example... To see if they actually got the outcome that the course promised. And so a tool that gives you basically a feature set that allows you to set reminders, to follow up with people, to start building out case studies. I think some type of tool that would be really cool to like, schedule a meeting with, like a, a general layout of a script that you could record, like a testimonial video. You know, they have these other tools that exist now to, like, record testimonial videos, but maybe there's a feature set there. You know, maybe there's a part of it that can spit out these, like, cool little testimonial graphics that you can use in your social media, like, things like that. So all of the feature set is built around taking very scattered information about the results that your clients or customers are getting and putting them into formats that you can use for sales materials, website materials, etc.
[00:18:38] Jason: Yeah, I think this idea is... It's a... It's a really good example idea to share with our listeners because two things are happening with this idea. Number one, there are two very popular companies that already do this, so Testimonial.to and Senja.
[00:18:56] Caroline: So tell me what their features are.
[00:18:57] Jason: So their features are kind of exactly what you're talking about. So they set up like an automated way that you get customer testimonials collected. So it sends out emails, it sends out things, and like, it, it does it kind of like automatically for you. So it kind of like puts them through a list. Then it, it asks them a specific set of questions. So it like gives a form, they fill it out and then it prompts them to record a video or write specific testimonials. Or it kind of like takes the data and like, kind of crunches it for you and then it gives you little widgets that you can embed in your site.
[00:19:31] Caroline: Okay.
[00:19:32] Jason: That look different ways. So I'm saying that not to, not to... Again, in the... If we're jabbing our ideas, it's not to take your idea down. But let me finish just real quick. I like this idea because there are two very popular versions of this in the market, which is a great signal.
[00:19:47] Caroline: Validator.
[00:19:48] Jason: These are popular things.
[00:19:49] Caroline: Yeah. People are paying for these things.
[00:19:51] Jason: That can dissuade a lot of people to be like, oh, these two already did it. It's done. This idea won't work. Absolutely not. This is a great example of the surfing metaphor that we talked about from Justin Jackson, which is there are waves and there are surfers riding these waves. This is a good surf spot.
[00:20:05] Caroline: Yeah, what I...
[00:20:07] Jason: Meaning, building one of these tools would be a good thing to do. You just have to figure out what your different angle.
[00:20:14] Caroline: Exactly. And I'll tell you what, in my mind, what the different angle is is more the internal marketing angle on it. Not like... I'm not excited about a tool that is going to send out automated emails to my people about getting testimonials. I think that's boring. I'm more excited about a tool that allows me to kind of like keep track of my most successful results from a results perspective of my most successful students. For example, if we take the course example and really it's kind of like has a little bit of a CRM feature to it, a little bit of a testimonial feature to really build out the most compelling story that I can highlight of those people. Does that make sense? So it's like much more this like storytelling marketing angle and how to integrate that into my marketing for my next launch than it is some type of automated, like, get testimonials.
[00:21:07] Jason: Yeah.
[00:21:07] Caroline: Thing. So, and again, who knows if that's a good idea and, and if people would pay for it. But what I do know is that this is something that we come back to over and over again in our own business where we go, oh, my God, we have so many people who have used Calm Launch Formula.
[00:21:21] Jason: Yeah.
[00:21:21] Caroline: That have had amazing results and we have surveys. But then it's like that... that data doesn't go anywhere. Like we don't do anything with it. And so what is a tool that's going to help me surface that better?
[00:21:31] Jason: And I will say one thing that we did with Calm Launch Formula that this idea kind of like leads me into is it's the first course we've done ever where every lesson had a survey at the bottom of the lesson. It was just a very simple like star rating and then like leave a comment or whatever.
[00:21:45] Caroline: What, yeah... What did you find helpful or how would you do it better?
[00:21:48] Jason: We, this is the first time we have ever done this because it does take a good amount of work to do that.
[00:21:53] Caroline: Right.
[00:21:53] Jason: And, and so, but this is one thing that I do love about Teachery is you can add these little embed blocks like in, in lessons. And so we could just add a different one in every single lesson and we could see like, okay, first of all, you know that people just don't get very far into a course. But let's say out of a 20 lesson course, you know, the average person gets six lessons in. Great. So of those six lessons, like, which ones do people like the most? And like, what did they like the most about them? And, and to me that's when you get a clear signal of like, oh, lesson three really resonated with people. Like not so many people got through it, but everyone rated it a 10. Everyone said this was so helpful. Okay, I can do something with that as like external marketing content for the course because people enjoyed it so much.
[00:22:31] Caroline: Right.
[00:22:31] Jason: So in your idea, like I think it would also be very interesting of if you're embedding this, you know, inside of a course and you can kind of figure out like what's the most popular content in the course to then use to lead other people to buy the course.
[00:22:43] Caroline: Yeah, that's an interesting... Where you're kind of leading it is like, okay, if you take the general use case of results from my clients or customers and you make it more specific and you go, this is the results engine for courses.
[00:22:58] Jason: Right. It's, it shows you what is the most popular thing in your course.
[00:23:01] Caroline: And then, and then it's a feature set of a way to capture people who've gotten results from your course so that you can market it better. And again, it's, it's all for the purpose of marketing your course better. So I don't know, I think...
[00:23:13] Jason: Something there.
[00:23:13] Caroline: Could be something there.
[00:23:14] Jason: Yeah. Cool. All right, let's move on to my first idea.
[00:23:17] Caroline: Okay.
[00:23:18] Jason: I am gonna go with, and this is gonna be, for some people, it's gonna make you wrinkle your nose and you're gonna be grumpy about it.
[00:23:25] Caroline: Okay.
[00:23:25] Jason: But I want everyone to keep an open mind.
[00:23:26] Caroline: Okay?
[00:23:27] Jason: Okay. That's all these things.
[00:23:28] Caroline: We can do that.
[00:23:29] Jason: It's an AI biz bestie.
[00:23:31] Caroline: Okay.
[00:23:31] Jason: Okay. So I know that on the surface a lot of you listening to this are like, I don't want AI to like be my friend. I, I have like real friends and whatever. That's totally great. I'm so happy for you. I have a best friend who I work with every day and I'm so lucky to have that. But there are so many people who don't have a seasoned business partner who has experience and has knowledge and can counter ideas and brainstorm ideas. Now a very obvious thing here is like yes, you could just go into GPT, Claude, etc. You make a new chat, you say like, hey, you're my biz bestie. These are the attributes I want you to have. Like let's chat back and forth about all the things my business, 100% you could do that. But I think the limitations of like these current LLM tools is that the recurring tasks, they're like it pushing questions to you unprompted does not happen a lot. So I see a big opportunity where you could create this kind of like biz bestie and let's just give like a very concrete example. So like my biz besties name is Reginald. I get to choose his name. I'm going to choose like a little cartoon avatar, like a cute little avatar for him. And like he's just like, he wears like a backwards hat. He's got a cool beard because I want a cool beard. And like he's just run like eight successful SaaS startups. Like eight of them failed, one got sold and made a lot of money and one he currently runs right now. Like it's, you're very, very like this is the story of this person.
[00:24:52] Caroline: I can also see you having a couple of like template personas where it's like I want the SaaS founder biz bestie, I want the...
[00:24:58] Jason: Exactly.
[00:24:59] Caroline: I want someone who's on the same playing field as me. They just got started biz bestie.
[00:25:03] Jason: Then you set their experience level, right? So it's like how experience you want this person to be. Then you set the tone, like am I just looking for this person to be friendly or am I looking for this person to be like a little bit of tough love? Because sometimes like I'll do a GPT chat. And I'm like, hey, a little too friendly right now. Like, I need you to help me make a decision.
[00:25:19] Caroline: Think critically.
[00:25:19] Jason: This is, like, a big, big idea.
[00:25:21] Caroline: Yeah.
[00:25:22] Jason: Then again, and I think this is the most important part of this app, is that it pushes out to you so you can set the cadence. Like, hey, do you want me to reach out to you once a day? Do you want me to reach out to you once a week? A week? Every two days? Like, what do you want this to do? And our goal behind the scenes would be to, like, come up with, you know, hundreds of questions that you could ask based on certain business types. And I think we would really just need to, like, hone in on a business type. And then there would be some type of, like, messaging app set up for this, whether it's just done through, like, a WhatsApp chat, like, just keep it really simple. And Reginald would just message me as my biz bestie that I set up, and he'd be like, hey, Jason, what's up? It's Tuesday. You know, I know that you were working on this, you know, feature for Teachery. Like, how's it going? Like, you know, what happened? And I could write back and be like, oh, the developer, whatever. He's like, oh, well, maybe you should help the developer set a deadline, because you need to get this feature done. I'm like, oh, man, I didn't even think about that. I was so in the weeds. Like, thanks, Reginald, for that. Boom. Next week, it's like, hey, Jason, have you thought about Instagram content this week? And, like, no, I've been too busy. And I know I need to. Give me some ideas. Cool. Here's three YouTube videos that you should film, like, recording this and this, like...
[00:26:30] Caroline: Okay, you're kind of convincing me.
[00:26:32] Jason: This...
[00:26:32] Caroline: Okay, here's my...
[00:26:33] Jason: But again. And I think that, like, the huge win of this type of idea is prompting is such a pull. Is that what I'm trying to say? Yeah, it's such a pull. Like, I have to go in, and I'm like, give me this, give me this. And I'm pulling information.
[00:26:49] Caroline: I think it's that. It's the pull aspect of it. And it's also, you have this sort of, like, blank canvas tool that can do anything.
[00:26:57] Jason: Right.
[00:26:58] Caroline: Which is, like, on the surface, cool, because it's like, I have all my ChatGPT chats are, like, everything from recipes to pregnancy stuff to business stuff, and it's everything. But I do see a lot of value in like, going to a specific location and like, kind of saving the memory in that location of all your business stuff. Also, for some reason, when you started to talk about Reginald picturing those little, like, clay avatars...
[00:27:22] Jason: That's exactly what I thought.
[00:27:23] Caroline: You were thinking too?
[00:27:24] Jason: 100%.
[00:27:25] Caroline: And I was just like, I don't know. There's something cute about that. Okay, so you're kind of convincing me. I will say I think a lot of people are going to have an immediate negative reaction to this idea for the exact reason that we all know, which is we don't want AI to, like, replace our human connection things. Right.
[00:27:41] Jason: Totally.
[00:27:42] Caroline: And so... And so that is a big piece of it. And so I would, I would... I think it's really important in, like, the messaging and in how you build it to, like, how... how can you combat that? Or maybe you just go, listen, there are going to be people who are always going to be turned off by the idea of some type of avatar chat thing. And that's okay. Like, they can certainly have that opinion. And I'm also of the opinion that I, I do worry about what we lose in the human connection piece of it. But there's also the realization and the acceptance of the fact that... I think I've talked about this on the podcast. I saw an infographic that was the top use cases. I think this was from Harvard Business Review. The top use cases for ChatGPT or OpenAI from last year to this year, actually, I can't remember if it was 2023 to 2024 or 24 to 25, but basically the year over year, the previous year was all about generating ideas. And the current year, the top three spots that took the rankings were all these connection, emotional use cases. It was like life advice. It was consulting, and it was like therapy and companionship.
[00:28:54] Jason: Yeah.
[00:28:55] Caroline: And we can debate all day long about whether that's a good or bad thing for our society. I think we would agree there's very negative ramifications to replacing human companionship with, you know, artificial intelligence.
[00:29:06] Jason: Yeah.
[00:29:07] Caroline: And that's... And that's fine. But for this particular case, if you're using ChatGPT for advice already, I think it makes sense. And like, I would be a hypocrite if I said I don't use ChatGPT for business advice. I do.
[00:29:20] Jason: Yeah. And I really just, like, again, getting back to the point that I started this with, which is, like, it's very easy to dismiss for if you're a person who already has a connection to a business partner that you can interact with.
[00:29:34] Caroline: Right.
[00:29:34] Jason: So easy to be like, I already have friends and I already have contact...
[00:29:38] Caroline: Human. And they're real.
[00:29:39] Jason: Like, this is easy. But there are so many people. Listen, we have a community of almost 2,000 people with Wandering Aimfully. I know that hundreds upon hundreds of them, they have no one in their life who they can connect with. And so many of them are like, I'm in this community so that I can connect with other people like me because I don't have access to them anywhere else. And so I think there is a, a niche of people who would be interested in this. And I think the real key to, to an idea like this is just kind of like strip out the AI from like all the branding, all the things, all the stuff. We can say it's powered by AI. We're not trying to hide that, but have it be more along the lines of like, build your business partner you've always wanted but never been able to find.
[00:30:20] Caroline: Right.
[00:30:20] Jason: And like have this person. It's just a helpful resource. It's not like a replacement for all your friends.
[00:30:25] Caroline: Yeah. I also, in my mind, where my brain went with it when you were describing it is also, you know, the like, power prompt that people use where it's like, assemble my cabinet of my launch strategist and my content, you know, creator strategist and whatever. I'm like, I'm wondering, that could even be a pro feature that's kind of like upgrade to the council feature, like the council tier, where it's like you can build more than one biz bestie and kind of assemble your like, round table. That would be fun.
[00:30:49] Jason: Yeah. All right. We spent a lot of time on my idea, so let's get to your second idea.
[00:30:53] Caroline: Okay.
[00:30:53] Jason: Also, I feel like in that boxing match we went from we were jabbing each other to then you stepped over to my side and we were shadow...
[00:30:59] Caroline: Yeah, that's because I'm nice and you're not. Just kidding.
[00:31:03] Jason: All right.
[00:31:04] Caroline: Okay. My second idea is totally different than my first idea.
[00:31:09] Jason: Fantastic.
[00:31:09] Caroline: And this is on the idea of like a hyper, hyper, hyper, hyper specific use case that you would charge very little money for. But like, could be one of these, like, micro tools. Okay. And I don't know how you would do it yet, but that's not what... we're, we're, we're doing brainstorms. Okay. Imagine it's called Letter Loop. I don't know.
[00:31:28] Jason: Oh, you just have a name. All right.
[00:31:30] Caroline: Name it.
[00:31:30] Jason: Great.
[00:31:31] Caroline: But imagine a way that you upload a handwriting sample of your hand, your own hand lettering. They already do this where like you can upload that and turn it into a font. Right. But you upload your handwriting sample, it creates kind of a handwritten font based on your handwriting and then you can type in any word and it creates a hand lettered animation as though you are writing it. And you can export it as a transparent gif or an mp4 for the specific use case of overlaying on videos.
[00:32:02] Jason: Videos or things. Yeah, because it's...
[00:32:03] Caroline: Specific use case of overlaying on videos.
[00:32:05] Jason: Because doing this in like Procreate...?
[00:32:07] Caroline: Takes time. It's like you have to write the word. Then you either use the animation feature to like have it... You... It's actually quite hard to do the like the animation of drawing it. But you can do like the wiggle text which takes less time and... but then there's like no really good way to handle like the exporting and the whatever and so I think it'd be cool if you could export as a transparent PNG. And I'm specifically talking about the... It looks like you're writing it on screen.
[00:32:34] Jason: Yeah, yeah, you could, I could see it as like, do you want this to look like you're writing with a pencil or with a pen or with like a fountain pen and like, like how are the strokes like coming in?
[00:32:42] Caroline: See that actually I think would be not useful because I, I think it, it should inherit the texture of whatever you put in there because it would be too hard to like, I mean maybe you could apply texture.
[00:32:53] Jason: Yeah.
[00:32:53] Caroline: Like, that's a potential feature. As the person who would use this, I'm less, less like about that and more just about like the magic of animating it looking like I'm writing. And there's like so many of these videos on YouTube that are like how to add handwriting to your... And usually what people do is the easiest way to do it is like use an iPad and an Apple pencil. Record your entire screen on like either a green screen background or a black background. Pull it into your movie file, drop the blend mode. And so it's like all these steps and it's like what if it just, you could just expedite that.
[00:33:26] Jason: Interesting. So is your initial concept is that you're handwriting the letters...?
[00:33:31] Caroline: One time.
[00:33:32] Jason: One time like with an Apple pencil and it's recording it?
[00:33:34] Caroline: You can, you can do an Apple. Like I think it would tell you what to do for the specimen. I think you wouldn't have to have an Apple pencil. You could just do black ink on a white piece of printer paper and scan like it tells you what alphabet to do or like...
[00:33:49] Jason: So you could just write all your own letters of your alphabet, scan in a picture and then it kind of like can build it from there.
[00:33:54] Caroline: Exactly. Which is like a lot of what the font makers do now.
[00:33:57] Jason: Right.
[00:33:58] Caroline: So I would just like look around to see like what the most expeditious way that those tools do it.
[00:34:03] Jason: This is a tool that I think, like, again, the like vibe coding of it all is super interesting to be like...
[00:34:09] Caroline: How would I do that?
[00:34:09] Jason: I've never seen anybody do it, but like, can you do this?
[00:34:12] Caroline: Yeah, exactly. Because the hardest part to me that I would have to solve for is how is the logic figuring out the path of animation to make it look like you're writing it. Do you know what I mean?
[00:34:27] Jason: Right.
[00:34:28] Caroline: But I would just need more research. But it's a very, like very, very niche, specific use case. But I do think that the trend that I'm paying attention to is the fact that like, especially as AI becomes more prevalent and as video becomes more ubiquitous and people are adding all of these, like...
[00:34:47] Jason: Yeah, little handwritten...
[00:34:48] Caroline: Hand, like, I think people are searching for ways to make their content feel more human. And so I see a need for that. And it's like, this is one of those tools that if I came across it or saw it on social media, I'd be like, that's cool.
[00:35:00] Jason: Yeah.
[00:35:00] Caroline: That seems easy.
[00:35:02] Jason: Yeah. Yeah, that's interesting. Okay, cool. I like the specificity of it too.
[00:35:06] Caroline: Yeah, I think it'd be fun to try just a hyper specific micro tool.
[00:35:10] Jason: Yeah. All right, my next one, this one is... I told you about this one as well. And I think that this may already exist in some fashion and I just haven't done enough research to find it. But the way that I see it working, I have yet to find an example of. And the idea is, is SEO for LLMs. So you input your website. So like we would put wanderingaimfully.com into this tool and this tool will then spit out a report that says how friendly our website is to be found by LLMs, specifically, because they're using a different algorithm than Google is using to find websites. So I think it's really one of those things that like all the SEO nerds are already way ahead of this. They're already optimizing all their websites for LLM search. But the majority of us normies are not. Like, we're still doing like, well, I've got text in my heading and my title of my website is set up. But like, is there metadata I need to inject that's good for LLMs? Is there other ways I need to structure my site that's like better for LLM?
[00:36:06] Caroline: This is a real question. Do you think that they're...? Sorry, finish your idea and then I'll...
[00:36:12] Jason: Yeah. So the idea would be you put in your website URL. It spits you out kind of an initial snapshot, like a score. Because everyone loves a score in these like tools. So it's like yeah, you get like a 62 out of 100 and then it gives you kind of like one free idea to update. And then it says like do you want to, you know, see the full report and the action steps? Pay and it's like a one time thing, like 19 bucks. And then I think the kind of like upsell from there is like don't want to do this yourself? Like, hire one of our experts to do it for you. Or if there's some way to like have the tool like tell you the specific things you need to update in your site. If you like want to do it yourself, you could do it that way as well. But I do see this as like there could be a dumb for you service layered on top. That's like I know for us we'd be like, yeah, I would pay someone 500 bucks to like go through our site and like update the things we need to update as a one time. It takes them like one day and like we're just good to go. And like it's not a ton of work. So anyway that's the tool idea.
[00:37:04] Caroline: Do you think as you're talking about this, I'm like okay, take Wandering Aimfully for example.
[00:37:09] Jason: Yeah.
[00:37:09] Caroline: But like is that a losing game for me to play? Because like do you think there's any realm where anyone is searching anything in an LLM or that is going to bring up Wandering Aimfully?
[00:37:22] Jason: Well I'll give you a specific answer here. For Wandering Aimfully, maybe not because we're a more nebulous business. Like we don't have like a very specific like thing people are searching for. Right. So like our search traffic in the last 30 days over 2500 visitors came from Google, 46 came from ChatGPT. Right. So it's like a very small amount are finding us.
[00:37:50] Caroline: Yeah, but I'm like what, what were they searching?
[00:37:53] Jason: But here, let me give you the, the, the better one which is like...
[00:37:56] Caroline: 46? I know that seems low compared to Google for you. I'm like 46. What?
[00:38:00] Jason: I know, that's what I'm saying. So this one's a little bit closer because I think it's, it, it's a more realistic example because it's a specific thing. For Teachery, 990 visitors from Google, 45 from ChatGPT.
[00:38:15] Caroline: Interesting.
[00:38:16] Jason: So that's like 5% of the traffic.
[00:38:19] Caroline: Yeah.
[00:38:19] Jason: To Teachery.
[00:38:20] Caroline: Yeah.
[00:38:21] Jason: Is coming from an LLM now.
[00:38:22] Caroline: Well, that's just proof that if you were going to build this tool, definitely the audience for it is just like software.
[00:38:28] Jason: 100%. And I think that like my, you know, you always look for like kind of like signals when you're trying to like pin down ideas. And like are they good or are they bad? We have heard anecdotally from so many people around us now who are in our space. They don't really use Google. They use ChatGPT as their number one search.
[00:38:47] Caroline: Right.
[00:38:47] Jason: So I think the like, consumer behavior as GPT and other tools.
[00:38:51] Caroline: Anecdotally, you can see it...
[00:38:52] Jason: Become more prevalent. This to me is just, it's like hedging a bet on like, well, people are going to use this. I don't know if this is going to be the thing that people use for search for many years, but for right now, a lot more people are using it just to set your website up for 19 bucks to like kind of like as like an insurance to...
[00:39:07] Caroline: I wonder what those things are.
[00:39:10] Jason: What do you mean?
[00:39:10] Caroline: That's what you have to figure out.
[00:39:11] Jason: Oh yeah, exactly.
[00:39:12] Caroline: Yeah.
[00:39:12] Jason: Yeah. So that would be the like the secret sauce of it all, which is any of these tools like the Ahrefs or the Ubersuggest, like Semrush. Like I don't think any of them have any proprietary like deep inside Google knowledge. They just do a lot of research and then they give a best guess at what works. And a lot of their best guesses are right.
[00:39:31] Caroline: Yeah.
[00:39:32] Jason: But you know, I think that would be interesting for this tool. And again, I think a lot of the SEO bros are probably already doing versions of this.
[00:39:37] Caroline: Yeah.
[00:39:38] Jason: But for like the normies of us, I think there is an opportunity where again, I know so many people in Wandering Aimfully who like, they don't want to get into a search engine ranking tool because it's so overwhelming.
[00:39:49] Caroline: True.
[00:39:49] Jason: They just want to like put it on the website.
[00:39:51] Caroline: But now you're conflating the two audiences. So it's like...
[00:39:53] Jason: Sure.
[00:39:54] Caroline: The Teachery, we've already discussed like the Teachery audience is the better audience for this tool. But those people do want to pay the SEO experts who created this tool.
[00:40:03] Jason: And again, you know, it could be the same thing with kind of like the testimonial tool where, like, there are plenty of people already doing this. That's just a good...
[00:40:11] Caroline: Yeah.
[00:40:12] Jason: You know, signal that it's, it's already happening.
[00:40:14] Caroline: Interesting.
[00:40:14] Jason: All right, your third idea, then we'll get to my third idea and then you'll rapid fire your ideas to round us out here.
[00:40:20] Caroline: Okay. I have to pick from my list. This is an idea that I don't think is a money maker, but I just want it to exist. Okay.
[00:40:28] Jason: All right.
[00:40:29] Caroline: And we've talked about it before. It's an Instagram yellow pages or white pages, I guess, would be the more appropriate. Instagram search is abysmal to find accounts of people in certain niches. And I think it'd be a nightmare to try to figure out the API and the scraping of the data and the figuring out all this. But I just want a tool where you can very easily search by a niche and by keywords and find accounts of people that are in that niche. Maybe filter by location, maybe filter by audience size. I don't know. And be able to build a little Rolodex of like, I... I could see this tool being useful for a number of things. Number one, if you're just a consumer searching for services. So, for example, I like searching on Instagram for, like, we were looking for a doula. I like searching on Instagram because I get a sense of who that person is. Or restaurants. We love searching on Instagram for restaurants. Like these.... these use cases in our daily life, but it's so hard to find those people. And like, the keyword search is not great. I don't know if their AI little whipsy doozle is getting better at that. So there's the consumer aspect of it that I think is interesting. Then I could see like a pro tier where, like, using it for business is interesting as well, which is finding people in a similar niche to you, being able to look at their content, seeing what content of theirs is doing really well.
[00:41:49] Jason: Kinda interesting too, like...
[00:41:50] Caroline: I know there are tools that are doing that right now, but I'd have to look into how they're doing it and what the usability of those tools is.
[00:41:56] Jason: Yeah, it seems like a really easy opportunity for Instagram right now. Like, you know, if someone was to search business coaching in Instagram, like, to give us the ability to, like, pay to be in the top of that search result. Like it's its own search.
[00:42:08] Caroline: Yeah.
[00:42:08] Jason: Index. But yeah, I mean, I think, you know, for the longest time we've always talked about too. Like, I don't know, when we moved to this small town, I would have loved to been able to get on Instagram and like see people who like live in our area and like be able to like click through to their profiles and like say hello. If there's someone who has chosen to say like, I live here and like my profile is public.
[00:42:30] Caroline: Right.
[00:42:30] Jason: But I think like any of these, you know, kind of like social networking, like search tools or like database tools, they're very tough because it's like, it's like a chicken and the egg.
[00:42:41] Caroline: And you get into like privacy and you get into like all those things. But I'm sure there are very good reasons why this doesn't exist. But I just think there's a better solution out there to being able to navigate through...
[00:42:54] Jason: Do you think TikTok search is better than Instagram's for like this type of thing that you're looking for?
[00:42:58] Caroline: No. TikTok search sometimes is just a bit smaller...
[00:43:01] Jason: Garbage? Yeah, I mean it's just, it's so much content and so many accounts now that's like, it's incredibly difficult to, to figure out. But who knows, maybe someone's already doing this in like some of the social media tools.
[00:43:11] Caroline: These like ad, ad based models as well, they're not incentivized for u-... for utility. Do you know what I mean?
[00:43:19] Jason: Yeah, for sure. Who pays the most?
[00:43:21] Caroline: Yeah.
[00:43:22] Jason: Okay. All right. My last idea, this one is completely unrelated to any of the other ideas. And I actually almost did this one last year as a, as a personal project, but I started to get into it and it was too big of a thing to figure out, but I really want it to exist.
[00:43:39] Caroline: Okay.
[00:43:39] Jason: It's a transcription editor plugin for Final Cut Pro. So I edit videos in Final Cut Pro because I'm very fast in Final Cut Pro. I can go faster than any other tool and it's because I know it so well. But the thing that it does not have is transcription editing like Descript, where you can see the transcript and you can edit out words and whatever. I, I believe in my heart of hearts that this would be a plugin that people would buy.
[00:44:03] Caroline: 100%.
[00:44:04] Jason: But it is also a plugin that is very hard to build because you're literally building on top of a native Mac app.
[00:44:11] Caroline: Yeah.
[00:44:12] Jason: Which is not easy. Like you have to find a Mac developer who can then do it and I...
[00:44:17] Caroline: Might not be a vibe coding project.
[00:44:18] Jason: I don't know that this is one that could be vibe coded. However, I will say that Cursor can build native Mac apps and can write in Swift or whatever the code is, the code base that's used for these apps. So it could be one of those that, like...
[00:44:32] Caroline: Yeah, it's already killing my vibe, honestly.
[00:44:34] Jason: You could try, but...
[00:44:35] Caroline: I do think it's a good idea.
[00:44:37] Jason: It's one of those. It's like, man, I wish this existed because every time I get into Final Cut now and, like, you know, I've used Descript and I've used other transcription editing tools, it is just a bummer to...
[00:44:47] Caroline: Yeah, because when I edit in Descript using the transcription editor, I continue to feel like this is magic.
[00:44:54] Jason: Yeah, for sure.
[00:44:54] Caroline: It's just the... It's the elite way to edit.
[00:44:57] Jason: And I'm really hoping that Screen Studio, which is the screen recording Mac app that I use and love and we talk about often.
[00:45:02] Caroline: Yeah.
[00:45:03] Jason: Which is really great for making just, like, little, like, clips and, like, walkthrough videos. I... I submitted it to their roadmap tool, and it's one of the most upvoted feature requests. And people will keep commenting like, please do this, please do this. I think they're going to eventually do it.
[00:45:16] Caroline: Wow, babe.
[00:45:17] Jason: Because that would be really, really interesting. And I showed you. But we haven't done it yet. You can actually import a video into Screen Studio.
[00:45:23] Caroline: Yeah. That's a game changer. You need to show me how to do it.
[00:45:25] Jason: But I haven't tried it yet myself because the videos I do are always really big. But if then they do transcription editing, it might be my, my time to, like, step away from Final Cut Pro, because I can just do most of it in Screen Studio. All right, those are six ideas. Let's recap our three ideas each. So yours were?
[00:45:42] Caroline: My Results and Case Study Builder.
[00:45:45] Jason: Yep.
[00:45:45] Caroline: My little Letter Loop, animated handwritten text.
[00:45:49] Jason: Yep.
[00:45:49] Caroline: And my Instagram yellow pages.
[00:45:51] Jason: Nice.
[00:45:52] Caroline: Really all over the map.
[00:45:53] Jason: Yes. Mine were the AI Biz Bestie, Reginald. The SEO for LLM, kind of like reporting, telling you what to do. And then the transcription editor plugin for Final Cut Pro, which I don't think we could possibly vibe code, but it's on my list.
[00:46:06] Caroline: And I just want to emphasize, like, this is what Jason I do all the time, which is just like, we talk about ideas, and they could all be bad ideas.
[00:46:14] Jason: Yeah.
[00:46:14] Caroline: But it's just fun to think about the possibilities. And you can't get to a good idea unless you go through a bad idea. And so I think the key to next year that we... is like a whole separate podcast episode is like, how do we validate some of these ideas? What audience do we go after? This was kind of what I was wanting to share at the top of the episode, but I think you're right to save it to the end. A light bulb moment that I had recently is that as all of the social platforms, as we all agree that like organic content marketing is like the main free marketing method out there, as all these, these platforms become more and more segmented in who their audience is, you know, LinkedIn being like mainly for B2B people. Instagram being mainly for consumer people and some business. But like TikTok being a little bit younger, a little bit more raw. Like, you know, YouTube, like deeper dive. You have X.
[00:47:07] Jason: Yeah.
[00:47:07] Caroline: Twitter, being for more like that's where indie hackers are. That's where startup bros are. Like you have these platforms that attract a certain type of audience. And so the light bulb moment that I had was like, for next year, if we know that content marketing needs to be a part of our marketing stack to promote some of these tools that we're going to build, doesn't it make sense to reverse engineer what platform do you want to be on? So then build the tool for that, the people who are going to be attracted to that platform?
[00:47:35] Jason: For sure.
[00:47:36] Caroline: So it's like we've talked about, like, I do think this whole like, watch us build vibe coding thing, it does probably lean more towards like the indie hacker startup real audience. But I don't want to be on Twitter.
[00:47:46] Jason: No, especially because you literally have to pay Elon money for your tweets to get seen in Twitter.
[00:47:50] Caroline: I don't want to.
[00:47:50] Jason: Like there's no other result and like, we just refuse to.
[00:47:53] Caroline: But I also understand that that's how a lot of these.
[00:47:55] Jason: Yeah.
[00:47:56] Caroline: Like apps are getting marketed. And I'm just like, what. What do you do about that?
[00:47:59] Jason: Yeah, I don't know. I... I do think that there are enough people that are on YouTube and they're on Instagram and like, I think we could reach between those two platforms enough of our right audience.
[00:48:09] Caroline: But I do think it... We would need to be smart about the types of tools that we're creating.
[00:48:14] Jason: For sure. All right. Do you want to do rapid fire of your last couple ideas?
[00:48:18] Caroline: I had an idea. I want just a, a plain sales email tool that helps you build sales emails.
[00:48:24] Jason: Okay.
[00:48:24] Caroline: I find that difficult and I can use ChatGPT to help me and everything, but I imagine a very specific app where it's like just infinite ideas about topics for emails and then building kind of like hooks and then... And then maybe you...
[00:48:40] Jason: Kind of like our coaching session that we did where we had the like 20 types of sales emails you can write.
[00:48:45] Caroline: Exactly.
[00:48:46] Jason: And then just like you click a button.
[00:48:47] Caroline: It's like, generate this one for me. And like, you, you are adding information about your offer, your bonuses, et cetera, and it's helping you. And then obviously you add your personality and you get to draft it, but it gives you like something to start with. You can specify length, you can specify whatever. And then, you know, being able to generate subject lines, like things, things like this, like just specifically for the purpose of writing a sales email launch sequence.
[00:49:14] Jason: Right.
[00:49:15] Caroline: I don't know if that's too specific for people to pay for, but I just want that to exist. And this was kind of related to the Instagram yellow pages idea, but some type of audience matcher tool where I'm picturing like a web, almost like a mind map where you can see your, let's say social profile, like your Instagram profile, but you can see like your YouTube account. But let's actually use the YouTube example. I can see my YouTube account and then based on like the generating keywords, based on my historical video data, you know, I can see connected to me. Here are the 10 adjacent YouTube channels that are sort of like in my niche. And I think it would be cool to see not just for like competitive research and mining for ideas, but also like potential collaborations. Like, okay, this person is like similar to you, but maybe has a different audience. Like, can you reach out? Can you collab on stuff? Audience matcher tool. This would be like more of a free tool. Um, I don't think people would pay for it, but I would like it. Micro marketing boosts. So you input what your goal is. Like, oh, I want to grow on Instagram. I want to grow. It's very content based. And then it's just giving you like 1% better micro tips to focus on each week. It's like, okay, just focus on your hooks this week. Okay, next week just focus on improving the lighting in your videos. Okay, just focus on your speaking and speaking, you know what I mean? Gives you these like little micro boosts so that you can get 1% better at whatever content you're creating.
[00:50:42] Jason: Yeah.
[00:50:42] Caroline: That's it.
[00:50:43] Jason: Okay. Well, I hope everybody enjoyed hearing about our ideas. If one of these really, like knocked your socks off, feel free to send us an email, hello@wanderingaimfully.com. Let us know that you really liked it and you really want it and maybe we'll prioritize it on our list next year. We have plenty of time between now and January 2026 before we start actually doing this full time. But I will say, I think you can hear it in our voice, like, we're excited to get back in. And the metaphor that we've used is like, you know, a couple years ago we were the... the NBA players on the court playing basketball. Then when we started Wandering Aimfully, we kind of retired from playing, but we became coaches. So then we were coaching the other players, the other business owners. And now it's like we're putting down the clipboards and we're getting back on the court as players again.
[00:51:28] Caroline: Which is so rare. You don't get to do that.
[00:51:29] Jason: Exactly. So I'm very excited because I think it, it opens up a lot of interesting opportunities and like, new audience growth for us and like watching us build things and create things. And I just really, I want to test this hypothesis. I don't know if it's actually going to be how we run this business next year, but building these apps in like a 30 day timeline is all we get.
[00:51:49] Caroline: Yeah.
[00:51:49] Jason: Marketing the apps for 30 days and then at the end of that, it's like trying to sell the app to somebody else. Like, we marketed it and gotten customers, but then we're actually trying to flip the app to somebody who wants to buy it so that we can then move on to the next app. Or if something really hits and we really like it, we really want to work on it, then we just keep working on that and like, that's just it. But I think it's going to be a really interesting thing to follow along with next year.
[00:52:13] Caroline: It's all an experiment. And so right now we are chasing our interests and our passions and what gets us excited to get out of bed and work on business.
[00:52:22] Jason: Yeah.
[00:52:23] Caroline: And this is like what our conversations are circling around these days.
[00:52:27] Jason: For sure. Okay. We hope you enjoyed this one and these ideas and we'll be back next week.